Neon Phase’s first & only product: An embroided black hat.
The Final “Neon Phase” Logo
First product mock-up
About Neon Phase
Neon Phase is a creative platform and personal brand founded by Frederikke “Freddy” Thorup in 2017 during her time at the National Art School. What began as a small-scale apparel concept — with a single, embroidered black dad hat — has evolved into something far more expansive: a space to house visual work, design experiments, ideas, and ongoing personal growth.
The brand’s name draws from two key influences in Freddy’s life: the visual drama and symbolism of the European Renaissance, and the overstimulated, glowing media landscape of the 21st century. To her, Neon Phase represents the new cultural renaissance — one shaped by technology, identity, and constant reinvention. It’s also a personal metaphor: neon is vivid, bold, and impossible to ignore, yet entirely dependent on the energy running through it. That’s the kind of energy Freddy brings to this space — artistic, electric, deeply personal.
The first release under Neon Phase — a simple, timeless hat — was designed, produced, and marketed entirely by Freddy. From branding and business planning to photography direction and web design, she handled most elements independently. While the product didn’t sell in volume, the process was formative. It was the first time Freddy saw how her creativity could be built into a business — and how much she enjoyed the full scope of creative direction, storytelling, and design thinking.
Today, Neon Phase is being reimagined. No longer a product-first brand, it now serves as Freddy’s digital studio — part journal, part gallery, part sandbox. It’s where she documents her artistic practice, shares reflections on life, neurodivergence, and creativity, and experiments with design, visuals, and voice. It’s not about perfection or performance. It’s about process.
In the future, Neon Phase may evolve again — into a platform for education, collaboration, advocacy, or even commerce. But at its core, it will always reflect Freddy’s belief that creative expression is a powerful tool for self-definition and connection.